proactive pro‧ac‧tive [prəʊˈæktɪv ǁ proʊ-] adjective approving
doing something to influence or make changes happen and being prepared for change to happen:

• For our guarantee to be effective, our employees had to adopt a more proactive attitude toward service.

• It's worth being proactive and actually asking for a contract.

— compare reactive
— proactively adverb :

• Management will deal with all suggestions as proactively as possible, regardless of their source.

* * *

proactive UK US /ˌprəʊˈæktɪv/ adjective
taking action to make changes yourself rather than reacting to things that happen: »

Making senior executives more accountable will also make them more proactive.


a proactive approach/role/stance


proactive measures/policies/proposals

proactive in doing sth »

The insurance industry should be more proactive in dealing with the increasing problem of insurance fraud.

proactive about sth »

""Employees need to be proactive about their workplace rights,"" said one union official.

proactively /ˌprəʊˈæktɪvli/ adverb

Stakeholders should proactively discuss an organization's goals and objectives.

Compare REACTIVE(Cf. ↑reactive)

Financial and business terms. 2012.

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Look at other dictionaries:

  • proactive — proactive1 [prō ak′tiv] adj. [ PRO 2 + active, as in REACTIVE] assuming an active, rather than passive, role in doing, accomplishing, etc.; taking the initiative [a proactive approach to fighting drug abuse] proactive2 [prō ak′tiv] adj. [ PRO 1 + …   English World dictionary

  • proactive — is a vogue word, formed on the analogy of reactive, that came into prominence in the 1970s, and is used to mean ‘creating or controlling a situation by taking the initiative’, usually in the context of business administration: • a new kind of… …   Modern English usage

  • proactive — (adj.) also pro active, 1933, in psychology (learning theory), from PRO (Cf. pro ) + ACTIVE (Cf. active). Of persons or policies, as an opposition to REACTIVE (Cf. reactive), attested from 1971. Related: Proactively; proactiveness; proactivity …   Etymology dictionary

  • proactive — ► ADJECTIVE ▪ creating or controlling a situation rather than just responding to it. DERIVATIVES proactively adverb …   English terms dictionary

  • Proactive — The word proactive sometimes also written pro active was used by the Austrian existential neuropsychiatrist [ sec= spon= pagewanted=2 Dr. Viktor Emil Frankl] , in… …   Wikipedia

  • ProActive — Infobox Software name = ProActive caption = collapsible = developer = OW2 Consortium latest release version = latest release date = latest preview version = latest preview date = operating system = Cross platform programming language = Java genre …   Wikipedia

  • Proactive — Proactif Voir « proactif » sur le Wiktionnaire …   Wikipédia en Français

  • proactive — [[t]proʊæ̱ktɪv[/t]] ADJ GRADED Proactive actions are intended to cause changes, rather than just reacting to change. In order to survive the competition a company should be proactive not reactive... Industry must adopt a much more proactive… …   English dictionary

  • proactive — adjective Date: 1933 1. [pro (I)] relating to, caused by, or being interference between previous learning and the recall or performance of later learning < proactive inhibition of memory > 2. [pro (II) + reactive] acting in anticipation of future …   New Collegiate Dictionary

  • proactive — /proh ak tiv/, adj. serving to prepare for, intervene in, or control an expected occurrence or situation, esp. a negative or difficult one; anticipatory: proactive measures against crime. [1930 35; PRO 1 + ACTIVE] * * * …   Universalium

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